A market of over 100 million people
JETRO reports a population of 102.35 million in 2025. Use the overall scale as context, then focus on specific regions and customers to test demand.
For Japanese companies and entrepreneurs considering Vietnam
Considering Vietnam?Start with a clear first step.
Will your product or service find customers in Vietnam? Who should you work with, and what should you do first? Based in Ho Chi Minh City, we help you assess the market and coordinate with local partners as you prepare to make that decision.
You can talk to us while your plans are still taking shape.
01Based in Ho Chi Minh City
02Japanese–Vietnamese communication
03Support from planning to execution
WHY VIETNAM
Why consider Vietnam?
Market size is a starting point. The next step is to identify the right customers and a practical way forward for your business.
An established Japanese business presence
JETRO cites a Japanese Ministry of Foreign Affairs survey reporting 2,543 Japanese companies in Vietnam in 2024. Use this context to investigate the partners and competitors relevant to your business.
Consider opportunities and challenges together
In JETRO’s FY2025 survey, market size and growth potential were cited as an advantage, while administrative procedures such as licensing and rising labour costs were identified as risks.
Market size and the presence of other companies do not guarantee success. Assess customers, competitors, financial viability and licensing for your own business.
Sources: JETRO, General Overview and Basic Statistics (updated July 1, 2026); JETRO Global Trade and Investment Report 2026. Accessed October 31, 2026. JETRO ↗ · JETRO 2026 ↗
Discuss what to check before entryYOUR CHALLENGEDoes this sound familiar?
Are these questions holding your plans back?
01There may be demand, but you are unsure who would buy your product.
02You have been introduced to a potential partner, but do not know what you can entrust to them.
03You want to prepare from Japan, but are unsure what needs checking locally.
Tell us what you want to achieve and what remains unclear. Before committing to entry, we help you identify the research and local checks needed for your next decision.
WHAT WE DOHow we can help
Turn research into a decision you can act on.
Understand the market, talk with potential collaborators and prepare for action. We combine the support you need for your current stage.
Define the market and research questions
Where might demand be, and who are the competitors? We discuss your business hypothesis and identify the information and local checks needed for an entry decision.
- Target customers and areas
- Market and competitor research topics
- Questions to verify locally
Consider and coordinate local partners
An introduction is only the beginning. Clarify the capabilities needed, work to delegate and communication arrangements. We support the consideration of suitable collaborators and coordination between parties.
- Requirements for collaborators
- Roles and responsibilities
- Meetings and collaboration arrangements
Japanese–Vietnamese communication
Reduce the gap between what was said and what was understood. We check both sides’ intentions and clarify agreements, unresolved questions and who takes the next action.
- Confirm needs and conditions on both sides
- Align meeting discussions
- Next actions and outstanding checks
Prepare a base and sequence the work
Identify checks and the parties needed to prepare a local base. Separate matters requiring specialist judgment, and agree who will verify what before moving forward.
- Requirements for preparing a local base
- Responsible people and verification contacts
- Work sequence and coordination
Company formation, legal, tax and licensing matters requiring professional judgment are considered individually, including the relevant specialists and responsible parties. Our own support scope is confirmed before starting.
IN PRACTICEAn example of working together
For example, when you are looking for a local partner.
Even if you do not know whom to meet first, we help clarify what to check in a meeting and how to follow up.
An illustration of a possible approach, not a client case study or a claim of results.
- 01
Set the objective beforehand
Share the business overview, work you want to delegate and conditions to clarify.
- 02
Align with the local partner
Check capabilities, responsible staff, and questions about costs and timing.
- 03
Agree on the follow-up
Separate agreements from unresolved points, and decide who checks what next.
Still deciding whether to enter Vietnam? That is a good place to start.
Discuss your Vietnam plansSCOPE & FEESFees
The right support, within a clear scope.
You can discuss a specific task, such as research or meeting coordination, as well as broader preparation. We clarify the work and fees before starting, based on your goals, location and needs.
We confirm your needs and explain the scope and fees before work begins.
01Research area and questions
02Scope of partner consideration and coordination
03Local work required and support period
04Specialist checks and external costs
GETTING STARTEDFrom the first conversation to getting started
- 01
Tell us where you are now
Share your challenges and priorities. You do not need a finished plan.
- 02
Review the scope and quotation
We discuss responsibilities, timing and the proposed work, then provide a quotation.
- 03
Agree on the work and begin
We start within the agreed scope and confirm the information and reviews needed along the way.
QUESTIONS & ANSWERSFrequently asked questions
Frequently asked questions
Can we talk before deciding whether to enter Vietnam?
Yes. Share the business you are considering and what remains unclear. We can discuss what to verify first so you can make a better-informed decision.
Can we proceed while still based in Japan?
Yes. We separate what can be prepared in Japan from what needs local checks, then agree how to communicate and proceed.
Can we ask only for help finding a partner?
Tell us the capabilities you need and the purpose of collaboration. We confirm feasibility and the scope needed, such as considering candidates, making contact or coordinating meetings.
Do you make company-formation or tax decisions?
Matters requiring legal, tax or licensing expertise are considered individually with the appropriate specialists and responsible parties. We first clarify your request, then distinguish our coordination role from professional work.
LET’S TALKStart with your current situation.
What would you like to start in Vietnam?
Tell us about your product or business and the question on your mind. You do not need a detailed business plan for the first conversation.
- An outline of the planned business or product
- Preferred area, timing and reason for entering Vietnam
- What you know so far and what needs checking
Our team will review your inquiry and reply by email. Sending this form does not start a contract or paid work.